Best SEO Practices for Websites: A Comprehensive Guide!
The digital world is a crowded space, where standing out requires a strategic and consistent approach. The key is to have a well-optimized website, which not only appeals to your audience but is also favoured by search engines. Here are some best SEO practices to make your website shine.
Keyword Research & Implementation:
The foundation of effective SEO is comprehensive keyword research. Identify key phrases that are relevant to your profession and the services you offer. Tools like Google Keyword Planner and SEMRush can help you find keywords that your potential students are searching for. Once identified, these keywords need to be smoothly integrated into your website content, meta tags, headers, and URLs.
Optimized Images:
This is indeed a very important point but most websites miss this. Images greatly enhance user experience, but unoptimized images can slow down your site. Consider using the WebP image format, a modern image format that is primarily built by Google for this purpose only. Refer to Image Optimization Blog which uses tools like Squoosh (developed by Google) to reduce image file sizes further without sacrificing quality. Use TinyPNG if you want to optimize multiple images at once. This improves page loading times, which is a critical factor in SEO.
Image Alt Text & File Names:
Search engines cannot 'see' images, but they can 'read' them. The 'Alt text' describes an image to search engines and assists visually impaired users. Each image on your site should have relevant alt text. Similarly, the image file names should be descriptive and contain relevant keywords. At TechHand, when you upload any image, it has a 'Title' option which is primarily used as alt text.
Quality Content:
Search engines love fresh, unique, and high-quality content. Regularly update your website with industry insights, exam preparation tips, course details, etc. This not only positions you as a subject matter expert but also improves your website’s visibility and rankings. Use the 'Blogs' feature at TechHand and regularly update your website!
Descriptive Links:
A descriptive URL slug provides a clear, concise snapshot of the content on a webpage. It should ideally include targeted keywords e.g. 'direct-tax-exam-oriented-batch-for-may-24', enhancing SEO by signaling the page's content to search engines. Additionally, it improves user experience by giving visitors an instant understanding of the page topic before they click through. While adding products on TechHand, you can add your URL-slug, make sure to use it.
To conclude, SEO is a long-term strategy, and success requires time and consistency. By adhering to these best practices, CA/CS/CMA and finance educators in India can make their online presence more impactful, reaching more students and helping shape the future finance leaders of our country.